Once again The Paper finds itself among the flotsam and jetsam whirling in the inflationary spiral. Printing costs have risen as of January 1, 1976, from $120.00 to $129.00 for a 4-page issue, and from $190.00 to $203.00 for an 8- page issue. This means that the cost of an average 4-page issue (after other expenses, such as typesetting, mailing and billing cost, and incidental supplies, have been added) will be around $210.00, and the cost of an average 8- page issue will be around $340.00. By the time we put out nine 8-page issues this year our costs will have amounted to approximately $3060.00. Our advertising revenues do not come close to equalling this amount. Financial gifts from neighborhood organizations ease the strain considerably, but we need your help to make up the difference.
We need you to help us contact new advertisers and sell them on The Paper as an advertising medium. We also will be helped by your mentioning The Paper when you patronize our ad – vertisers. Please call Karen Bynum, our Advertising Manager, at 862-6874, with your offer to lend a hand. Thank you
Originally published in The Paper, February 1976.
Read this article in the original newspaper issue.
Original source: SD_Times1976_02.pdf, printed page(s) 2; PDF page(s) 2.
