St. Louis, Missouri STL
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Oldest neighborhood newspaper in St. Louis · Independent and all volunteer-run since 1970

Neighborhood History

Now I’ll Dial the Magic Number

March 1979

Magician using a telephone and a top hat in the original newspaper illustration.

Historical March 1979 report or notice. Dates, prices, programs, contacts and any regulatory statements refer to the original period; current availability or applicability is not established.

726-6974 is a magic number. By calling Jo Ann at that deceptively simple number you can place your business ad in this amazing newspaper; Your message will appear instantly on the first of the month, eight incredible times a year. It will be delivered by (sleight of) hand to every home, business, and institution in our area. Our audience resides in the neighborhood bounded by Lindell and Delmar, DeBaliviere and Westgate. Call the magic number today. See what fabulous feats it will perform.

Original photograph caption

Original magician illustration from The Paper’s advertising notice. March 1979, page 4. Artist not credited.

Originally published in The Paper, March 1979.

Read this article in the original newspaper issue.

Original source: SD_Times1979_03.pdf, printed page(s) 4; PDF page(s) 4.

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