THE PAPER, despite its new look (thanks to artists, Pat & Bill Kohn), is in a state of crisis. Our ads are not enough to pay the costs, $360, of this issue.
We have struggled along for some time now barely meeting our costs, cutting the size of the paper to four pages, It’s not that the advertising support is not there in our business community; it’s just that we need someone, or several people with the energy to go out and get it. In other words, we need MANPOWER.
The mechanics are all set up — ad rate sheets, cards on each business — we need some volunteer to coordinate it all. It’s a big job, but it’s essential. We have no future unless an ad manager is forthcoming by the next issue. There will be no paper at a time when the community needs it the most.
We are all financed by our ads. However, we will accept contributions. So if you can’t contribute your body and time, we’ll take your money.
But in order to survive, we repeat, we need an AD MANAGER or a group of people who are willing to take a certain number of businesses and solicit. Call the Council office, 862-5122, and leave your name and phone number, or call 863-3037 in the evenings.
Originally published in The Paper, November 1971.
Read this article in the original newspaper issue.
Original source: SD_Times1971_11.pdf, printed page 2.
