Historical February 1984 report or notice. Original dates, prices and contacts describe the source period; current availability has not been established.
What is in a name? Associations of time, place, and traditions to list a few characteristics. What is in a name such as The Paper? Does that name represent what The Paper is today and into what it might be developing?
The Board of Directors which works to set the paper’s policy will be considering a possible change in the publication’s name.
A decision will be made by the time we take our summer break (the June issue being the last until September).
Because we publish for the community, we are requesting and would like input from our readers. Reasons for considering a change include: Does the name The Paper describe the community it represents — geographically, demographically, or philosophically: is it distinctive and does it have recognition both within and outside the neighborhood? does it attract or detract advertisers: does it sound and look professional or is it cute?
All these questions relate to the image the publication has. What the Board must do is determine what that image is and whether or not the present name adds to, detracts from, or does nothing for that image.
In the December issue, I outlined what The Paper was and quoted from our articles of incorporation.
We are an educational publication dedicated to improving the quality of life for all the members of the community by providing information services, issues, potential problems, and their solutions.
We hope to entertain, to stimulate interest in the neighborhood. and further the awareness the community has of itself and also to make those outside our immediate environs aware of the neighborhood. Does the name The Paper describe those purposes?
I have avoided using “Skinker-DeBaliviere” in discussing our neighborhood because I wonder if that accurately describes The Paper’s community.
At the present, copies of the paper are distributed door-to-door from Union (on the east) to Melville (the western boundary of Parkview) and from Forest Park Parkway on the south) to Delmar (on the north): businesses up and down Delmar (including the U.
City Loop), along DeBaliviere and on Pershing receive papers for their customers: the schools — public, private and parochial, and Washington University, have copies available for students, faculty. parents. and visitors: and people (many of whom live outside the area) attending services and programs at the neighborhood churches also have access to The Paper.
We reach beyond the immediate Skinker-DeBaliviere neighborhood. Does our name represent that fact? That type of distribution and potential exposure is important to advertisers — a primary and overwhelming source of income.
The Paper has been a part of our neighborhood for fourteen years and has developed an image and reputation which should not be frivolously tossed aside.
There are many who feel The Paper is an excellent name and it is important that they speak out in eloquent support of it.
The decision to change any name — be it one’s own, that of a corporation, or that of a publication — should be done with deliberation and with an open-minded attitude.
If you have an opinion one way or another, or have any suggestions, please contact one (or more) of the following Board members: Ray Breun, Karen Bynum, Elizabeth Freeman, Tom Hoerr, Marcia Kerz, Venita Lake, Candace Page, King Schoenfeld, JoAnn Vatcha, Kathleen Williams, or me.
We DO want to hear from you — our readers. You can also write The Paper, 6008 Kingsbury, St. Louis, MO 63112.
Originally published in The Paper, February 1984.
Read this article in the original newspaper issue.
Original source: SD_Times1984_02.pdf, printed page(s) 2; PDF page(s) 2.
