Historical June 1984 report or notice. Original dates, prices and contacts describe the source period; current availability has not been established.
You are no doubt looking at this publication and asking, “What happened to the Paper?” Well, we warned you in the [month partly obscured in source] issue that we, the Board of West End Publishing Co., were going to change the name of The Paper to better reflect what it is and for whom it is published. True to our word, after much advice from readers and advertisers, we did it.
The Paper is now The Times of Skinker-DeBaliviere. How is this better? you may ask.
First, the neighborhood’s name is present. Second, when you say you are writing an article or when you are selling advertising, you will not have to explain what and why you are. Conversations with advertisers sounded more like comedy routines than selling jobs: “Hi, I’m Katie Kurtz with The Paper.” “Which paper?” “The Paper—the Skinker-DeBaliviere paper.” “Oh, but what is its name?” “The Paper.” “Oh… .” O.K., you say, I see the point about the advertising, but why The Times?
Well, what does “time” mean?
It is one of those words which works as both a noun and a verb.
As a noun, it describes a period which can be measured and during which an action, process, or condition exists or continues.
As a verb, “time” takes on the meaning of keeping pace or setting the tempo of a certain action. Now, if you were to look back at past issues (and if you have them all, you’re a worse pack rat than I), what was The Paper doing? Over the past fourteen years, The Paper has reflected the issues, concerns, opinions, and tastes of Skinker-DeBaliviere residents. Articles on the pros and cons of the historic district, statements from various candidates running for political office, subjects on housing, educational opportunities, health as well as pieces on St. Louis and neighborhood history have marked the passing of time in Skinker-DeBaliviere.
In addition, they have set the pace for measuring improvements, changing concerns, and ongoing interests in the neighborhood.
But the most important pace The Paper set—and one of which we should be proud—was in being the first neighborhood newspaper in the city.
Now we have a neighborhood newspaper with a name that well describes what it is—The Times of Skinker-DeBaliviere.
Originally published in The Times of Skinker-DeBaliviere, June 1984.
Read this article in the original newspaper issue.
Archival transcription note: Month name is partly obscured in source at the reference to a prior issue; explicit marker retained. No unsigned editorial attributed to editor from dialogue alone.
Original source: SD_Times1984_06.pdf, printed page(s) 1; PDF page(s) 1.
