Historical November–December 2014 article. Dates, prices, services and contacts describe the source period; current availability has not been established.
The fabulous neon peacock sign is lit, and the first 24-hour diner in the Loop is now open. Brainchild of Joe Edwards, the Peacock is located at 6261 Delmar, on the ground floor of the Lofts of Washington University student apartments. More than a million dollars has been spent on the new 5,000 square foot restaurant’s build out and design. Diners can watch the pastry chefs in action making S’mores pies (and many other flavors), while a full-service bar with St. Louis-brewed craft beers, creative cocktails, wine and specially “spiked” milkshakes are available until 1 a.m. Don’t miss seeing the Peacock Carousel of Love, a unique curved wall booth with its own TV, just one of the diner’s attractions.
The varied height stools and unique lighting enhance the image of the colorful bird. Why the peacock? Joe said: “to appeal to people from all over the country and the world.
The Loop is such a melting pot of ages, ethnicities and ideas, and we’re proud of that neighborhood dynamic.
A peacock symbol seemed to be a perfect match.” He shared his concept with his daughter, Hope Edwards, a professional graphic designer, who has turned this vision into a fully detailed design and piece of artwork, with input from Kiku Obata & Company, and finally into a physical sign by Piros Signs, a thid generation company based in Barnhart, MO. “All I’ve ever wanted to do was create places that are fun, where people could go and be happy, said Joe.
The Peacock Diner, always open, is definitely the place for fun in the Loop.
Original photograph caption
Kitty Radcliffe and Kevin Johnson helped Joe Edwards inaugurate Peacock Carousel of Love.
Originally published in The Times of Skinker-DeBaliviere, November–December 2014.
Read this article in the original newspaper issue.
Archival transcription note: Source closing quotation after happy is absent and thid generation printed; retained.
Original source: SD_Times2014_11.pdf, printed page(s) 4; PDF page(s) 4.
