Historical May 1996 article. Dates, prices, services and contacts describe the source period; current availability has not been established.
The Delmar Link Redevelopment Ordinance specifies what kind of signs are permitted, encouraged, and discouraged. Of interest to neighbors and business owners alike, here are the basic rules, as well as how they work in reality.
The Regulations: • New signs are restricted to identification of name and/or business occupying the premises. • No advertising signs are permitted. • New wall signs cannot obstruct architectural building elements and can only be on the fronts of buildings or on those sides fronting on public streets or parking areas. • New signs can project no more than 18 inches from the face of the building and cannot extend above the second floor window sill. • The total sign area is the lesser of 50 square feet or 10% of the ground floor wall surface fronting on such street or parking area. • Only one sign per business per wall. • Monument or ground signs are permitted, with restrictions not to exceed 8 feet in height or 25 square feet per side, and provided the City confirms such a sign is required. A.
This sign on the wall is not in conformity with sign regulations and must be removed. B.
The signs in the front of the business below meet the sign regulations.
These are not permitted: Pole signs Roof signs Moving signs Animated or flashing signs Message board signs Painted wall signs—except works of art with the approval of Heritage and Urban Design Commission No signs permits may be issued by the City without written approval of the Land Clearance for Redevelopment Authority. Many neighbors are interested in the activity taking place at 6178 Delmar, the building between the Thai Cafe and Church’s Chicken. Our information is that the owner has leased space to the White Star Clothing Company. which is making alterations to the storefront space and intends to open for business soon.
The City has expressed concerns about the overall condition of the building, and we hope to report on the overall plan in an upcoming issue. Recently installed signs The “White Star Clothing Co” painted wall sign is not in line with the Delmar link Redevelopment Plan Sign Regulations and must be removed.
The window sign is allowed. (See photos labeled A and B.) City sign design guidelines state that permanent window graphics placed on windows or doors or within 3 feet inside should not occupy more than 25% of the total area of the window in which they are displayed.
The guidelines also state that neon, colorful letters, or sensitively locating a sign can make storefronts more welcoming and enhance the appearance of the street. Temporary window graphics are also limited to 25% of the total area of the window in which they are displayed and are limited to 60 days. Permits are applied for at the Building Division in City Hall. And more information and design guidance is available through the Heritage and Urban Design Office at the Community Development Agency, 330 No. 15th St., downtown. Laure Porterfield, SDCC Director, has information about sign regulations available at the SDCC office at 6008 Kingsbury.
Original photograph caption
The projecting sign on Gingiss Formalwear would not be permitted under the sign regulations,but is grandfathered because it was installed before the regulations took effect. Photographer not credited.
Originally published in The Times of Skinker-DeBaliviere, May 1996.
Read this article in the original newspaper issue.
Original source: SD_Times1996_05.pdf, printed page(s) 5; PDF page(s) 5.
